In this social media driven world we live in Personal Branding is one of the most organic and effective ways to engage those we want to offer our products, services and expertise to. In fact, it has been shown to be as important - if not more important than branding your business. Yes, that amazing logo, beautiful colors and amazing font you chose for your website are not enough! People want to know the person behind all that greatness and there is no more powerful way to open the door than visually!